Job Description

Who We Are

Roots is redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “ Live In It Like You Own It®” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building!

Our Why

We fundamentally believe that everyone should have an opportunity to build wealth. This belief is what guides our mission of giving everyone the opportunity to build wealth and secure their financial future through investment in real estate .  

In pursuit of our mission we will help 1 Million people grow wealth by breaking down the barriers to real estate investment for the masses, and making real estate as easy to invest in as the stock market.

Why We Need You

The Social Media Manager will be responsible for developing and maintaining a vibrant online community across various social media platforms. This role involves engaging with followers, moderating conversations, and creating content that fosters a sense of community. The ideal candidate is a people-person with excellent communication skills and a deep understanding of social media dynamics.

Role Responsibilities

• Develop and implement community engagement strategies to enhance our social media presence.
• Monitor and respond to comments, messages, and mentions across all social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Foster a positive and inclusive community environment, encouraging meaningful interactions and discussions.
• Identify and engage with brand advocates and influencers to expand our reach and influence.
• Create and curate engaging content, including posts, images, videos, and stories, that resonate with our audience and align with our brand voice.
• Organize and manage community events, such as live chats, Q&A sessions, and contests, to increase engagement and build relationships.
• Monitor social media trends, topics, and conversations to stay informed and relevant.
• Analyze community engagement metrics and report on the effectiveness of community initiatives.
• Collaborate with the marketing and content teams to ensure a cohesive social media strategy.
• Address customer inquiries, concerns, and feedback in a timely and professional manner.
• Develop and enforce community guidelines and policies to maintain a safe and respectful online environment.
• Provide insights and recommendations to improve community engagement and overall social media strategy.

Qualifications

• 4+ years experience as a Social Media Manager or similar role.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop original content.
• Strong organizational skills and attention to detail.
• Ability to multitask and manage multiple projects simultaneously.
• Proficient in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Experience with social media advertising (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) is a plus.
• Knowledge of SEO and content marketing best practices is a plus.
• Graphic design skills or experience with design tools (e.g., Adobe Creative Suite, Canva) is a plus.

Our Values

• Accountability: We take our responsibilities seriously and always stay transparent.
• Student Mentality: Continuous learning and growth are at our core.
• Driven: We strive to exceed expectations. We aim for excellence in everything we do.
• Fairness: We’re committed to equitable treatment for everyone.
• Great Stewards: We manage our resources and relationships with care and responsibility.
• Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and “how it’s always been done”.

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.

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