The Social Media & Online Reputation Management Manager is responsible for recommending and executing social media programs while protecting and maximizing our reputation across online channels. The position is primarily focused on paid Meta campaigns, influencer marketing, organic social media, content creation management, community management, and brand ambassadors for the Nylabone, Four Paws, and IMS brands.
The role is also responsible for online reputation management which includes the development of a comprehensive strategy and implementation to engage online audiences. This should be done both reactively and proactively within an authentic brand voice to amplify our advocates, mitigate reputation risk, and cultivate loyal consumers.
This person will sit in the Digital Marketing/E-Commerce Team and will work to maintain our brand voice and messaging style, as well as escalation plans and feedback loops. This position requires the self-starter tenacity to research and experiment with current and developing trends and platforms. Given this rapidly changing environment, the ability to adapt is necessary to succeed in this role.
MEASURES OF SUCCESS:
Social Media Responsibilities:
Online Reputation Management Responsibilities:
IDEAL CANDIDATE ATTRIBUTES:
BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, and has 6,700 employees across North America and Europe. Visit to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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