Job Description

IFS North America seeks an experienced Public Relations and Communications Specialist. In this key position reporting to the Demand Generation Marketing Manager you will be responsible for managing PR agencies driving organic social media efforts and creating impactful thought leadership content to elevate corporate messaging and industry position in the region. In this integral role you will develop and execute our communication strategy while enhancing our brand presence across internal and external audiences.

Responsibilities

• Manage relationships with two PR agencies to ensure alignment with corporate messaging and maximize earned media opportunities.

• Identify industry trends and emerging topics to provide PR agencies with timely relevant ideas for pitching and securing media coverage.

• Assist in the development and distribution of press releases to drive awareness and engagement.

• Conduct market research to identify relevant industry awards that align with the companys achievements and objectives.

• Lead the award nomination process including gathering supporting materials writing submissions and managing deadlines.

• Oversee and execute regional organic social media posting to maintain a strong and consistent brand voice.

• Monitor social media performance and industry trends to refine strategies and increase engagement.

• Track and report on key social media metrics to measure effectiveness and inform future strategies.

• Collaborate with the marketing management team to develop a content strategy that aligns with key corporate messaging and objectives.

• Identify industry trends and emerging topics to create compelling thought leadership content that positions the company as an industry leader.

• Develop and maintain a content calendar to ensure timely delivery of strategic messaging.

• Assist in copywriting for internal communications presentations and other employeefacing collateral.
• Partner with senior leaders to create executivelevel thought leadership materials including speeches articles and opeds.

• Provide support for the creation and editing of internal and external marketing materials ensuring consistency in tone style and branding.

• Collaborate crossfunctionally to deliver highquality content for campaigns presentations and events.

• Track analyze and report on key metrics related to PR activities social media performance and content engagement.

• Use insights from data to optimize strategies and demonstrate the value of marketing communications efforts.

Qualifications :

Qualifications

• Bachelors in marketing/journalism or equivalent experience required.
• 24 years of proven marketing communications experience.
• Experience in B2B marketing most specifically in the area of business software applications.
• Strong communicator with exemplary writing skills that will be used in writing emails blogs briefing papers white papers and articles in professional publications.
• Strong project management skills along with excellent oral and written communications skills.
• Ability to communicate effectively with senior members of the organization.
• A strong selfstarter with personal initiative and drive.
• Strong time management skills.
• Strong organization skills attention to detail and creative.
• Positive attitude and relationshipbuilding skills across internal teams.

Remote Work :

No

Employment Type :

Fulltime

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