Job Description
Location: Remote with occasional meetings in our Bergen County Office.
Reports to: President
About Us We are a leading Remote Patient Monitoring (RPM) company that empowers healthcare providers and patients through cutting-edge technology and personalized care. Our mission is to improve patient outcomes and drive industry innovation, and we are looking for a dynamic Marketing and PR Manager to help us amplify our voice.
Position Overview The Marketing and PR Manager is an independent, entrepreneurial, and hands-on professional who thrives in a fast-paced environment. This role requires a creative and driven individual capable of managing diverse areas of marketing and PR to grow brand awareness and generate leads. You’ll roll up your sleeves and take ownership of multi-channel campaigns that build our reputation as a thought leader and engage both providers and patients.
Key Responsibilities Content Marketing Campaigns for Lead Generation - Thought Leadership : Create compelling newsletters, whitepapers, and blogs tailored for email marketing, blog posts, and PR distribution.
- Provider and Patient Stories/Testimonials : Develop video and print content that showcases real-life success stories and testimonials.
- Educational Content : Produce explainer videos, infographics, and guides on the benefits of RPM to educate providers and patients.
- Healthcare Heroes Spotlights : Celebrate nurses, providers, and care coaches to foster emotional connections and build trust.
PR Campaigns - Press Releases : Craft and distribute press releases for newsworthy milestones like partnerships, clinical outcomes, and platform updates.
- Media Pitching : Build and maintain a media list and regularly pitch compelling patient stories, healthcare trends, and internal data to healthcare reporters, journalists, and bloggers.
Conventions, Events, Partnerships, and Co-Branding - Conventions and Industry Events : Identify opportunities to exhibit, secure speaking engagements, and pursue award nominations.
- Strategic Partnerships : Collaborate with health systems, advocacy organizations, and local health fairs to develop joint campaigns.
- Webinars and Panels : Plan and execute educational events featuring industry leaders to position the company as a thought leader.
Desired Skills and Qualifications - Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in healthcare marketing and PR, preferably at a health system.
- Strong writing and storytelling skills, with the ability to craft compelling narratives.
- Proficiency in marketing tools and platforms, including social media, email marketing, and content management systems.
- Ability to work independently, think entrepreneurially, and execute across multiple projects simultaneously.
- Experience with press release writing, media pitching, and event coordination.
What We’re Looking For - Entrepreneurial Spirit : Self-starter who takes ownership of projects and drives them to completion.
- Creativity and Drive : Innovative thinker with a passion for storytelling and building emotional connections with audiences.
- Hands-On Mentality : Comfortable rolling up your sleeves to manage everything from content creation to media outreach.
What We Offer - Competitive salary and performance-based bonuses.
- A collaborative and innovative team environment.
- Opportunities for professional development and career growth.
- Flexibility with remote work.
Job Tags
Full time, Local area, Remote job,