Job Description

Job Description:

POSITION SUMMARY:
The Estate Manager is responsible for day-to-day front-of-house operations, with primary responsibility for the tasting room and special events departments of our Direct-To-Consumer (DTC) business which includes fiscal budgets and department profitability. This role is responsible for the onsite image/impressions of the winery, interacting with customers and external stakeholders, and providing strong leadership, delegation and decision making while building a successful team that can work together to create memorable experiences for our guests.
Leadership
•  Under the general guidance of the Sr. Director, Estates and Hospitality, develop and execute dynamic programming that maximizes integration between DTC departments, and delivers company goals.
•  Develop and maintain a strategic plan for positioning and operating visitor programs that communicate the exemplary quality of our wines.
•  Develop, maintain, and work within the brand’s annual budget and meet or exceed all fiscal and non-fiscal goals and forecast future needs.
•  Manage capex projects to ensure timely completion while reducing disruption to the guest experience.
•  Monitor progress and analyze performance against goals. Look for opportunities to improve overall performance of service levels, sales, and programming.
•  Conduct managerial administrative duties including annual performance reviews and month-end reporting of financials, payroll, sales incentives, and inventory.
•  Coordinate with Winemaker on staff education.
Team Management
•  Serve the team as an inspiring leader to build momentum and consensus.
•  Ensure that the hospitality team is performing at the highest standards of quality and presentation to continually enhance the image of our wines, estate, and brand.
•  Motivate and direct employees in a team-oriented style.
•  Provide effective feedback and coaching.
Tasting Room
•  Create Tasting Room sales and marketing plan, including budget development and sales forecasting assumptions. Generate and execute ideas to build tasting room traffic, and track and measure success of programs and campaigns.
•  Manage the Tasting Room P&L and control business activities to ensure that sales and expenses meet budgetary goals. Track revenue and spending to meet or exceed EBITDA targets.
•  Manage Tasting Room floor operations which include, but are not limited to maintaining housekeeping standards, conducting opening, and closing procedures including cash handling, and overseeing tasting menu and programs.
•  Manage inventory with an efficient and accurate approach, seeking out and recommending opportunities for process improvement.
Special Events
•  Create Special Events sales and marketing plan, including budget development and sales forecasting assumptions. Generate and execute ideas to drive attendance, and track and measure success of programs and offerings.
•  Manage the Special Events P&L and control business activities to ensure that sales and expenses meet budgetary goals. Track revenue and spending to meet or exceed EBITDA targets.
•  Envision, plan, and execute all winery events.
•  Participate in key trade and consumer events.
Wine Club & Guest Services
•  Collaborate with Wine Club Manager on programming and the membership experience
•  Plan and execute wine club events and virtual experiences
•  Collaborate and communicate with Guest Service Team and Wine Club Team on estate offerings, promotions, and reservations.
Ecommerce & Marketing
•  Collaborate with Ecommerce Manager and Digital Marketing Manager on promotional traffic-driving initiatives, website updates, and product offerings and promotions.
•  Coordinate with CWG Marketing to ensure that all programming and promotional efforts are consistent with brand standards.
Education Training and Other Requirements:
•  Bachelor’s degree in Business or related field, or 4-6 years equivalent retail/hospitality and P&L management experience is required.
•  Proven leadership, management and general business skills including financial acumen.
•  Ability to think strategically and implement transformative initiatives.
•  Ability to effectively present ideas and gain support.
•  Extensive knowledge of luxury products and the wine industry.
•  Strong organizational, problem-solving, and analytical skills and ability to make timel, sound decisions.
•  Excellent communication skills, both verbal and written.
•  Versatility, flexibility, and a willingness to work within constantly changing priorities.
•  Functional understanding of CRM and POS systems, and MS Suite.
•  Periodic travel
•  Able to lift and carry 40 lbs.
All applicants will receive consideration for employment without regard to all federally and state protected classes. If you require assistance to participate in the application process, please contact us at HR@Crimsonwinegroup.com. The actual compensation offered may vary based on job-related factors such as (but not limited to) candidate qualifications, related experience and education, candidate work location and market data. CWG reserves the right to modify the pay range at any time in the future.

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